Millenial Dads Say Advertisers Just Don’t Get Them

That’s right, Millenials are now becoming parents, bringing parenthood to a new level.

As reported by Media Post Agency Daily, according to a study by Saatchi & Saatchi New York, three in four millennial dads are resentful that advertisers and marketers are out of touch with them and their contributions to family life. Continue reading

What Type of Father Are You? – A New Study About Dads

It’s taken some time, but society and marketers are finally letting go of the typical dad stereotypes of the 20th Century and realizing that attitudes toward parenting have greatly shifted over the past 30 years.  A new study sought to break dads out of a one-size-fits-all box and categorize different male parenting strategies, methods and techniques into 6 categories:

  • Determined Achievers
  • Creative Individualists
  • Nurturing Connectors
  • Order Seekers
  • Caring Compassionates
  • Self-Reliant Strivers

Read more to find out where you fall!

Study Challenges Conventional Assumptions About Fathers

Raising Future Leaders: lessons from a Duke University sports psychologist

I had the fortune and opportunity this morning to sit in on a presentation about sports and leadership for parents of high school students, given by Greg Dale, sports psychologist for Duke University. What may be odd about this, as my blog readers know, is that I have a second grader, making him still five years removed from high school. My biggest take-away from the presentation – all of the rules of high school sports psychology and parenting very much still apply to lower school! Continue reading

Men Catching Up to Women as Primary Grocery Shoppers: Retailers Take Notice

I’ve been a stay at home dad for 8 years now, and I have to say, the changes in regards to men sharing more household duties over those 8 years have been phenomenal. Now, according to a new study by market research firm NPD Group men are the primary grocery shoppers in 41 percent of U.S. households! Why is that important? Continue reading

Should Schools Ban Homework?

Huh? Ban homework? When I first read Should Schools Ban Homework? in the CNN Opinion section I thought, with the current state of our educations system, the idea of no homework is absurd, but change is needed… Continue reading