It’s taken some time, but society and marketers are finally letting go of the typical dad stereotypes of the 20th Century and realizing that attitudes toward parenting have greatly shifted over the past 30 years. A new study sought to break dads out of a one-size-fits-all box and categorize different male parenting strategies, methods and techniques into 6 categories:
Two million. That’s 2,000,000! The number of stay at home dads in the U.S.* That is a pretty hefty number for advertisers to leave out of their marketing strategy – or worse yet, belittle or make fun of over two million dads in their ad campaigns! …but not anymore! Continue reading →
It’s refreshing to see that marketers are quickly realizing that dads (especially those that stay at home and do the majority of shopping and household decision making) are a huge, upcoming market potential. Sure, some of the ads that dis dads are funny, but they also border on insulting. It is all in good fun, but when you see, hear or read something enough, it starts to become reality — like when advertisers depict dads as child rearing disasters. But not anymore!
I am often asked what exactly is a CDO, Chief Domestic Officer. It is more than a fun title for stay at home parents, it encompasses all that we do on a daily basis. A CEO oversees all departments within a company, but a CDO does what all departments do in a company (in this case, “company” meaning household.) Here is everything a CDO does… Continue reading →