Millenial Dads Say Advertisers Just Don’t Get Them

That’s right, Millenials are now becoming parents, bringing parenthood to a new level.

As reported by Media Post Agency Daily, according to a study by Saatchi & Saatchi New York, three in four millennial dads are resentful that advertisers and marketers are out of touch with them and their contributions to family life. Continue reading

What Type of Father Are You? – A New Study About Dads

It’s taken some time, but society and marketers are finally letting go of the typical dad stereotypes of the 20th Century and realizing that attitudes toward parenting have greatly shifted over the past 30 years.  A new study sought to break dads out of a one-size-fits-all box and categorize different male parenting strategies, methods and techniques into 6 categories:

  • Determined Achievers
  • Creative Individualists
  • Nurturing Connectors
  • Order Seekers
  • Caring Compassionates
  • Self-Reliant Strivers

Read more to find out where you fall!

Study Challenges Conventional Assumptions About Fathers

Men Catching Up to Women as Primary Grocery Shoppers: Retailers Take Notice

I’ve been a stay at home dad for 8 years now, and I have to say, the changes in regards to men sharing more household duties over those 8 years have been phenomenal. Now, according to a new study by market research firm NPD Group men are the primary grocery shoppers in 41 percent of U.S. households! Why is that important? Continue reading

Marketers Are (finally) Realistically Identifying With the Modern Dad

Two million. That’s 2,000,000! The number of stay at home dads in the U.S.* That is a pretty hefty number for advertisers to leave out of their marketing strategy – or worse yet, belittle or make fun of over two million dads in their ad campaigns! …but not anymore! Continue reading

Don’t Dis Dads: How Smart Marketers Engage Modern-day Fathers

It’s refreshing to see that marketers are quickly realizing that dads (especially those that stay at home and do the majority of shopping and household decision making) are a huge, upcoming market potential.  Sure, some of the ads that dis dads are funny, but they also border on insulting.  It is all in good fun, but when you see, hear or read something enough, it starts to become reality — like when advertisers depict dads as child rearing disasters.  But not anymore!

Continue reading