That’s right, Millenials are now becoming parents, bringing parenthood to a new level.
As reported by Media Post Agency Daily, according to a study by Saatchi & Saatchi New York, three in four millennial dads are resentful that advertisers and marketers are out of touch with them and their contributions to family life.
It has been an ongoing battle in the past 10 years to get advertisers to see dads as competent, caring, and nurturing partners in raising their children. It seems that Millenials are our newest hope for change.
Also according to the study, even though gender and family dynamics are evolving, advertisers continue to ignore how dads have become much more “present” and engaged parents in the household.