Dr. Beth A. Latshaw of Widener University and Ms. Stephanie I. Hale of Appalachian State University need our help in conducting an in-depth study on stay-at-home dads. This is a very important project that will modernize and update data on dads across the country!
They are currently recruiting participants to complete an anonymous, online
survey about your experiences as a parent.
Take the survey by clicking on the link below or read on for more detailed information.
It’s refreshing to see that marketers are quickly realizing that dads (especially those that stay at home and do the majority of shopping and household decision making) are a huge, upcoming market potential. Sure, some of the ads that dis dads are funny, but they also border on insulting. It is all in good fun, but when you see, hear or read something enough, it starts to become reality — like when advertisers depict dads as child rearing disasters. But not anymore!
I was recently interviewed by Emily Co, writer for the website PopSugar. Along with a fellow SAHD from the Chicago area, we offered some insight into the life of a stay at home dad with breadwinning wives.
It has taken three generations of anti-smoking campaigns to finally make smoking uncool. My son (age 7) asks, “why would someone do that? It seems kind of stupid.” I laugh and think to myself, “what a different world it was in the 70′s and 80′s when I grew up.” Smoking was cool back then. Movie stars did it. Rock stars did it. The “cool” kids did it. Then, finally, something sunk in. Why would you voluntarily inhale burning leaves? After all, people in house fires are sent to the emergency room with “smoke inhalation” and could potentially die! So after many years of anti-smoking campaigns on TV, in ads, at school, kids are FINALLY getting it. Smoking is stupid and doesn’t make sense. Until now…enter the e-cig.
I recently received an email from an agency working for Kraft Foods. I get a lot of emails from social media folks wanting me to post information about their client’s products on my website. I usually decline, but this one is a keeper because not only am I a dad who cooks every meal for the family, but also a dad who REALLY loves to cook! I fantasize about being in an Iron Chef competition just to see what I can do! Sometimes, when I don’t get out shopping, I am forced to host a one-man Iron Chef and take whatever is left in the house and make it into a healthy, tasty dinner! The idea of finding another couple or two to host monthly “challenge dinners” (see “Having Fun With Your Food” below) is intriguing.
The info graphic on the Kraft website says it all – “What Kind of Dad Is In Your Kitchen?” It is humorous, and I bet you’d have a hard time not finding where you fit in. It also includes a cheese survey – what is the #1 cheese used by dads? Read on… Continue reading →